Why we’re getting CTV insight wrong

CTV advertising campaigns need the right data to thrive. So is a lack of programme data putting the brakes on your campaigns? 

Would you get more value if you had more data from broadcasters? And if you did, how would it boost your campaigns? As the use of Content Object signals grows we want to know whether you’re getting the information you need, what data makes a difference and if the rise of new and popular channels will change the market.