“We’re seeing really interesting innovations in data-powered creative”

How do you measure creative performance?

Advanced creatives can be done at scale with a people-first approach. But how do you get there? We asked experts at CMI Media Group, Innovid, LG Ad Solutions, MARS, Roku, Yahoo, and 4As to give their crack advice on using measurement to make creative relevant and engaging.

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How can advertisers maximise the converged TV opportunity? We asked industry leaders from MARS, Carat, Comcast, Innovid, The Trade Desk, Yahoo, Roku, CMI Media Group, LG Ad Solutions, Tubi, Upwave, and 4As.

“We’re seeing really interesting innovations in data-powered creative”

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“The TV ecosystem will thrive through working together”

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“Not all demographics are created equal”

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“Think about the business outcomes you’re trying to drive”

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“Make every impression work for you”

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“The more we get into the consumer mindset, we’re going to see better results”