“Not all demographics are created equal”

We hear game-changing advice about advanced creative

Are you prioritising engagement and relevance with your ads? We sat down with leading advertising thinkers to gather some expert advice about the importance of contexuality, getting to know AI tools, applying digital to TV, data collaboration, and plenty more. The cast list? CMI Media Group, Innovid, LG Ad Solutions, MARS, Roku, Yahoo, and 4As.

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How can advertisers maximise the converged TV opportunity? We asked industry leaders from MARS, Carat, Comcast, Innovid, The Trade Desk, Yahoo, Roku, CMI Media Group, LG Ad Solutions, Tubi, Upwave, and 4As.

“Not all demographics are created equal”

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“The TV ecosystem will thrive through working together”

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“We’re seeing really interesting innovations in data-powered creative”

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“Think about the business outcomes you’re trying to drive”

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“Make every impression work for you”

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“The more we get into the consumer mindset, we’re going to see better results”