Behind the Screens Ep. 4: Claudia de Wolff, VP, content & programming - Europe at Vevo and Chris Gregory, strategic content partner lead at Samsung TV Plus on FAST innovation, trusted content curation and TV at the heart of the home.
In this episode of “Behind the Screens”, de Wolff and Gregory unwrap the reasons why Christmas channels on Samsung’s free ad-supported TV (FAST) service, Samsung TV Plus, are building new festive traditions - and brand opportunities right through the year.
Hear:
• How the world’s biggest music video network curates music channels with Samsung TV Plus - including “Vevo Christmas”, Vevo’s most successful CTV channel last year
• How streaming time peaks over the Christmas period (Vevo UK viewership on Samsung TV Plus was up by 60% in Nov-Dec 2022)
• How FAST audiences are growing, becoming more engaged and watching for longer
• How premium content, trusted curation and discovery in FAST channels are delivering audiences in a brand-safe environment
• Plans for 2024
Plus, find out what speech brings de Wolff to tears and which end of the table gives Gregory a laugh.
Promoted
Behind the Screens: FAST Innovation with Vevo & Samsung TV Plus
The fourth film in our series all about TV. Produced by Campaign, in partnership with Samsung Ads and ISBA.