Where are all the shoppers? Listen and find out.

You can also listen here on Apple Podcasts, or here on Spotify.

2024 started with some good news for retailers. Reuters reported that retail sales increased by 3.4% in January; the biggest boost seen in almost three years. However, this sits against a backdrop of rising rents, wages, and energy costs, and a consumer landscape that is still adapting to life after the e-commerce boom seen during lockdowns.

As the high street struggles and online sales inevitably fail to match those seen during the pandemic, how can brands reach shoppers where and when they want to spend their money?


Campaign and Media Week have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they are searching. In this special podcast, we chat about:

• How shopping behaviour has changed since the pandemic
• Where and when consumers are in a shopping mindset
• Purchasing behaviours among different demographics
• The importance of every touchpoint
• The future of shopping

Featuring: Matt Siberry, head of home, Pinterest UK; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish

For more content, visit the Pinterest Hub.