Inclusive marketing: Be better so you can do better

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The best marketing campaigns make each consumer feel heard, seen and understood. Too often, this isn’t the case.

As well as being ethically wrong, it’s bad for business: brands can hugely expand their reach by demonstrating they understand the complex identities of their audiences.

But words aren’t enough — what we need is action. So what can brands and agencies do to bridge the gap and make a real and positive impact in their consumers’ lives?



Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:

• How to avoid appearing tokenistic
• How brands can get more involved in inclusivity
• How AI can be leveraged for good
• Examples of inclusivity in action
• Actionable strategies for brands and agencies 

Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest;  Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective

For more content, visit the Pinterest Hub.