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Marketers have never had more on their plates, with the deprecation of third-party cookies, the rise of AI and a looming general election to contend with. So, what can they do to ensure that they make a positive difference?
We joined Boots CMO, Pete Markey as he went about his morning routine to find out how he best prepares for an impactful day at work.
“It's about showing the modern, relevant face of Boots, as we are today – showing up in the right way in a fresh, exciting environment which is all about storytelling,” said Markey.
Boots’ TikTok feed isn’t the only thing that has grown over time. As one of the first retailers to test one of TikTok’s lower funnel solutions built for eCommerce advertisers – Video Shopping Ads – Boots achieved remarkable results during a recent campaign, driving an astonishing 133% increase in ROAS and a 48% decrease in cost per complete payment.
This is the first of a six-part Redefining Impact video series with TikTok. Keep your eyes peeled for our next video coming soon.
Sneak peak: it involves being a positive force for good, creating momentum and stormtrooper coffee cups.