Now in its fourth year, RTL Beach has become the European media hub for knowledge, networking and exchange at the Cannes Lions Festival. Established by RTL AdAlliance, the international sales house for RTL Group, RTL Beach represents both European broadcasting as well as the future of advertising for brands and publishers.
RTL AdAlliance provides a simplified gateway for international and local brands to connect with their audiences through high-quality content and offers all the advertising technology and services needed to make the very best transition to digital video and addressable TV.
Audience, brands, content
Stéphane Coruble, chief executive officer at RTL AdAlliance said: “Our passion for the industry inspires everything we do. At RTL Beach we connect premium brands from all over the world with European audiences. We are really excited to build a bridge between global advertisers, European media, and the people we want to reach and entertain."
From Monday 17 to Thursday 20 June, more than 2,000 people will gather for a packed schedule of can’t-miss keynotes and panels. Experts and leaders from leading European media houses, international media agencies and global brands will discuss the future of audio-visual entertainment, the value and challenges of sports advertising, and the role of AI for media and marketing.
Notable guests include Karen Nelson Field, founder and CEO at Amplified Intelligence; Les Binet, group head of effectiveness at adam&eveDDB; Sonja Schwetje, programme managing director and editor-in-chief at ntv, RTL News; Ben Thompson, news anchor, presenter and event host at BBC News; Frank Vogel, CEO at Ad Alliance Deutschland; Ton Rozestraten, CEO at Ad Alliance Nederland; and Maxime André, director marketing, innovation and communication at M6 Publicité.
With Euros 2024 underway while the media world gathers at this year’s festival and Paris 2024 in the starting blocks, sports marketing will play a central role at RTL Beach, as the programme dives into the significance of sporting rights for broadcasters and the value and challenges of sports advertising for advertisers. To discuss the role of sports in marketing, AdWeek’s ‘Most Powerful Women in Sports’ Lara Krug, chief marketing officer and EVP of marketing at Kansas City Chiefs, will also be at RTL Beach.
Shaping the industry
“RTL AdAlliance is committed to bringing European media and the global advertising world together at Cannes, creating an unparalleled atmosphere for open discussion,” said Carine Jean-Jean, VP brand and communications at RTL AdAlliance. “This year we have set ourselves the goal of reshaping the industry’s perspective on emerging trends.”
The design concept, developed specifically for RTL Beach, reflects this evolving view, celebrating the touch point of the media world and the beach with colourful illustrations, subverting the viewers’ perspective. The artistic direction focuses on blending business and networking, a core aspect of Cannes. It captures the emerging duality in our industry: Human vs AI, Creativity vs Measurement and Impact vs Context.
AI will be a major point of discussion at RTL Beach. The programme explores how marketers and creators can leverage this technology to enhance content creation efficiency and creative effectiveness. Whether it’s by implementing AI-supported tech, being present in the perfect context, or innovatively crafting the perfect ad campaign – the future belongs to bold disruptors capturing the zeitgeist.