FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 1369 Results
Five cans of 7UP in front of a green background
September 11, 2024 by Marianne Calnan

7UP global brand platform showcases its versatility for alcohol-free cocktails

The campaign was created by VaynerMedia EMEA and the brand platform was made in-house.

Can of Irun-Bru that says 'We can' with the tagline 'Optimism: back in Scotland'
September 10, 2024 by Marianne Calnan

Irn-Bru reviews creative account

Leith has been the soft-drink brand's agency of record for 29 years.

Isabel Massey on the left and Luis Di Como on the right
September 09, 2024 by Ben Bold

Unilever poaches Diageo head of media as its global media chief departs

Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.

Man sat on a bus eating Cheez-It snack
September 08, 2024 by Marianne Calnan

Cheez-It launches in UK with £18m ad campaign by Leo Burnett

The push was created by Leo Burnett.

Lurpak plant-based tub
September 02, 2024 by Marianne Calnan

Lurpak ad rocks out over plant-based variant

The work, which featues a heavy metal soundtrack, was made by Wieden & Kennedy London.

L'Oréal: brands include Giorgio Armani, Maybelline and Urban Decay
August 30, 2024 by Lucy Shelley

L’Oréal UK and Ireland to start search for social agency

The brand will open a request for proposal next month.

Taco Bell ooo board
August 29, 2024 by Alessandra Scotto di Santolo

Taco Bell ad shakes up traditional lunchtime meal deals

The campaign was created by Publicis London.

Olympics and Paralympics 2024 round-up
August 28, 2024 by Marianne Calnan and Alessandra Scotto di Santolo

Paralympics 2024 round-up: see ads from Bupa, Nike, Toyota, Apple and more

Campaign takes a look at the ads around the Paralympic Games Paris 2024.

Taide Guajardo: has been at Procter & Gamble for 34 years.
August 22, 2024 by Lucy Shelley

ISBA appoints vice-president

Guajardo takes the role following Pete Markey's ascension to president.

Ruth Gresty
August 21, 2024 by Alessandra Scotto di Santolo

Essity regional marketing director departs

Ruth Gresty joined the hygiene and health company in 2022.