Grocery food News, Articles & Analysis

Read the latest Grocery food News, Articles & Analysis at Campaignlive UK

Articles: 13629 Results
The Co-op Group last reviewed its media account in 2018.
September 17, 2024 by Beau Jackson

Co-op completes review of media contract

The retail group carried out closed review.

Sandie Dilger smiling at the camera
September 16, 2024 by Ben Bold

Former TBWA\London CSO Sandie Dilger takes brand CMO role

Dilger has worked at both agencies and advertisers during her career.

Jamie Oliver’s business has recovered from 2018 financial troubles partly aided by franchise openings overseas (Photo by James D. Morgan/Getty Images)
August 15, 2024 by Beau Jackson

Jamie Oliver Group appoints media agency

Agency appointed ahead of product launch in September 2024.

A colour photo of Mark Brown smiling at the camera
July 23, 2024 by Ben Bold

Hovis poaches first chief marketing officer from General Mills

Brown's arrival comes few months after brand named new agencies to oversee creative, media and social.

Kevin the Carrot Paris 2024 McCann Manchester
July 18, 2024 by Beau Jackson

Aldi’s Kevin the Carrot makes summer debut for Paris 2024

Aldi’s Paris 2024 Games campaign shows Kevin the Carrot is not just for Christmas.

a balding man eats from a pot of Muller Light and dreams of a better life
July 17, 2024 by Ben Bold

Müller campaign focuses on products' transformational qualities

The multimillion-pound masterbrand campaign spans TV, OOH, social, press and in-store.

Waitrose reactive July 2024
July 03, 2024 by Beau Jackson

Waitrose launches ads that react to weather, rain or shine

Activations extend Waitrose’s 'Good right now' campaign, which launched in May.

a chef screams in horror while holding two massive cooked lobsters in each hand
June 28, 2024 by Ben Bold

St Pierre ad lampoons French disgust at British food

The work is the first since Fold7’s appointment to the brand's creative account earlier this year and will break in

A bottle of Heinz's Every Sauce, with spillage running off the sides of a shelf

Heinz “Every Sauce” by Wieden & Kennedy London

June 26, 2024, Wieden & Kennedy London for Heinz

Heinz and Wieden & Kennedy have concocted a sauce made by mixing together all 14 of the food giant’s Flavours

Müller Declan Rice special build
June 19, 2024 by Marianne Calnan

Müller special build features super-strong Declan Rice

The work centring on the footballer was created by VCCP and Girl & Bear.