Soft drinks News, Articles & Analysis

Read the latest Soft drinks News, Articles & Analysis at Campaignlive UK

Articles: 12501 Results
Five cans of 7UP in front of a green background
September 11, 2024 by Marianne Calnan

7UP global brand platform showcases its versatility for alcohol-free cocktails

The campaign was created by VaynerMedia EMEA and the brand platform was made in-house.

Can of Irun-Bru that says 'We can' with the tagline 'Optimism: back in Scotland'
September 10, 2024 by Marianne Calnan

Irn-Bru reviews creative account

Leith has been the soft-drink brand's agency of record for 29 years.

A man flying in the air, a can of Liquid Death for a head and eyes for nipples

Liquid Death “The Adventures of Murder Man” (in-house)

May 09, 2024

Canned water company Liquid Death has embraced the literal meaning of its name in a fake viral trailer for an

Liquid Death - a man with a can for a head
May 08, 2024 by Ben Bold

Liquid Death viral ad promotes brand via decapitation and disembowelling

Canned-water brand's products are available at Amazon UK and stores including Tesco and Co-op.

Footballers including Jack Grealish star in Pepsi Max's new global campaign
April 29, 2024 by Ben Bold

Pepsi Max global brand ambassadors take on Londoners at keepy-uppy

Work is first chapter of 'Where there's a ball there's a way'.

A man free climbs a vertical rock face
April 24, 2024 by Ben Bold

McCann Bristol and Voom documentary-style climbing spot has darkly comic twist

Promoting Voom Nutrition’s vegan sports endurance bar, Powr.

A bus covered in an ad for juice brand Tropicana and the words 'Not all oranges are the same'
April 23, 2024 by Ben Bold

Tropicana campaign highlights that ‘not all oranges are the same’

The work is part of Tropicana’s ‘It’s THAT juice’ brand platform.

Innocent "Even more innocent” OOH work with Neverland
April 19, 2024 by Marianne Calnan

Innocent Drinks ad 'runs out of time' to list all the fruit in its products

The work is Innocent’s first with Neverland.

Lucozade "Bring the energy" by Adam & Eve/DDB

April 15, 2024, Adam & Eve/DDB for Lucozade

Lucozade brings its Energy and Sports drinks together for the first time in its 97-year history under a masterbrand platform.

Fever-Tree 2023 annual results
March 26, 2024 by Marianne Calnan

Fever-Tree cuts marketing spend by 2%

The mixer brand picked Motel to run its creative account in 2022.