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Corona Cero Olympics campaign

Corona Cero brings Olympics seats to fanzones to create 'golden venues'

July 23, 2024, by Marianne Calnan

Corona is first global beer sponsor of the Olympic Games....

Yorkshire Tea pop-up shop

Yorkshire Tea creates pop-up shop to promote caramelised biscuit tea

July 19, 2024, by Marianne Calnan

The experience was created by Yorkshire Tea’s agency of record, Lucky Generals, alongside food art c...

Barcode Festival 2024

Kellanova and Cadbury among 100 brands at Barcode Festival 2024

July 08, 2024, by Marianne Calnan

The activations included games, sampling and competitions....

Dove's shower pop-up

Dove invites passers-by to 'take a shower' on London’s South Bank

June 13, 2024, by Ben Bold

Promoting Unilever brand’s new micro moisture technology....

petals and bottles of Comfort surround visitors inside Outernet's Now Building

Comfort and Mindshare take over Outernet with multi-sensory floral campaign

June 06, 2024, by Ben Bold

Influencer engagement handled by Goat....

Pringles Poptopia by Dentsu Creative

Pringles unveils Poptopia personalised digital playground

May 02, 2024, by Marianne Calnan

'Pringles Poptopia' was created by Dentsu Creative and Merkle....

Various silhouettes of people representing diversity

Creative Equals and Effie examine links between DEI and effectiveness

April 24, 2024, by Ben Bold

Announcement coincides with today’s Rise 2024 event....

a graphic of a union flag background overlayed with charts and figures suggesting an economy in flux

‘Marketer decisions run counter to positivity': reaction to latest IPA Bellwether

April 19, 2024, by Ben Bold

Adland figures suggest that amid the upheaval that besets the UK, there are signs of recovery in the...

A shopping trolley carrying a graph line representing growth

IPA Bellwether: marketing budgets up but main media spend declines

April 17, 2024, by Ben Bold

Events category bucked overall market trend with record-breaking growth....

A banner for Allies Coming out for Trans+ executive briefing event on 30 April

WPP, Google and Wacl among backers of trans+ allies collective

March 28, 2024, by Ben Bold

Inaugural event takes place on 30 April at Google's London HQ....