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A race car driving on a rainy road

BMW and Mini among brands gearing up for Goodwood activations

The experiences were devised by TRO....

A Genesis car being used for the Seoul Racer game at the V&A

Genesis and V&A tie up for Seoul Racer game

The luxury car brand has installed a one-off activation, developed in partnership with ScienceMagic,...

Man sits while getting a haircut and a manicure

Heycar will be sprucing up cars and their owners

Self-care event will feature a performance from DJ Fat Tony....

EDF: installed a pollution-detecting Christmas tree in Glasgow

EDF installs pollution-detecting Christmas tree in Glasgow city centre

Lights will change from green to white when the level of pollution is high...

Volvo: Eden Project will be supplied with a fleet of electric vehicles

Volvo looks to electrify eco-credentials with Eden Project music concert partnership

The three-year deal was brokered by AEG....

Kia partners with Boardmasters Festival to reach youthful audience

Content partnership developed with LadBible Group will run alongside surf-inspired on-site experienc...

Nissan breaks through the screen with immersive installation

Optical experience on South Bank will launch its new electrified Qashqai....

Imagination partners with Epic Games to blend the physical and digital world

The virtual production technique uses a live backdrop to place objects in a computer-generated world...

Jaguar Land Rover encourages breaking free with immersive escape experience

Project promotes the brand's car rental service The Out....

Opel partners with Defected for live-stream festival

The event celebrates the global launch of the Opel Mokka....

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