Consumers are hungry for live events. Here’s how brands should respond.
A new study from Momentum Worldwide shows people’s desire for new experiences has shifted from “soci...
LA County Museum of Art and Snap launch AR monument collection
LACMA × Snapchat: Monumental Perspectives explores the history of Los Angeles....
Brands take the Super Bowl’s second biggest stage: social media
Brands are seizing on the Super Bowl buzz on social media platforms....
Burger King uses an unlikely duo and QR codes to connect with VMA viewers
The King appeared alongside Lil Yachty as viewers scanned on-air QR codes for discounts....
DJ Khaled hosts live concert with AC Milan and Roc Nation for COVID-19 relief
The global event anchored by huge talent took no more than nine days to organize....
Why Twitter launched a candy shop in Union Square
Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign...
The future is live: Why every brand should invest in real-time
Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 bi...
Adidas throws sneaker fans into the future with immersive stunt
New Yorkers were treated to speakeasy experience 'Newsstand of the Future.'...
Mastercard impresses with new NYC culinary experiences
If you're not a Mastercard cardholder right now, you may want to be after this....
Museum of Ice Cream's mission to unite world with rainbow sprinkles
Yes -- the job comes with free, unlimited ice cream (and rosé)....
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