What do you want from the new B Corp standards?
Standards being revised after Havas agencies stripped of B Corp status....
Cannes Lions 2023: activations from Snap, Pinterest, Netflix, Wieden & Kennedy and more
Brand experience specialists comment on activations at the Cannes Lions International Festival of Cr...
Pick of the Week: Puma helps young girls stay true to themselves
Work by The Elephant Room includes 'listening party'....
What can we learn from the first socially distanced events?
Covid-secure events have now become the norm, how can these experiences be delivered without comprom...
9 takeaways from Campaign's Future Fit
The sports marketing sector offers new opportunities for brands looking to grow their audiences and ...
Brand Slam: Timberland vs Converse
Both shoe brands have increasingly turned to experiences to promote their products....
Brand Slam: Sky vs Netflix
The broadcasters have been creating a range of experiences around shows including Stranger Things, G...
'The influencers became the influenced' - an industry on Fyre
Ja Rule was conned, as was Kendall Jenner, supermodels and an army of 400 Insta stars. What does the...
Campaign experiences stories that made the year
Converse, Google, Jägermeister and Aperol all feature in the most-read brand activation stories we c...
Brand Slam: O2 vs EE
The mobile network providers are focusing on sport and music to retain existing customers and attrac...
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