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Five sporting brand activations of 2014

Five sporting activations of 2014

The FIFA World Cup, Commonwealth Games and the Wimbledon Championships provided an array of activati...

Heineken launched its Star Cabs activation in August

Eight on-the-go brand activations from 2014

2014 was the year experiential marketing went mobile. Event looks back at eight great brand activati...

M&S #FollowTheFairies campaign

Event TV: Top seven brand activation videos of 2014

M&S, Virgin Trains and Pepsi Max are among Event's most popular brand activation videos of 2014....

Which news stories were most read by you, our audience, in 2014?

Event's top seven stories of 2014

It's been a momentous year for the events industry, and to celebrate the biggest headlines, here's o...

Monty the Penguin took over John Lewis' London roof terrace

Christmas brand activation highlights of 2014

This year's festive season was jam-packed with brands getting in on experiential action. So as a gif...

Lick Me I'm Delicious recently launched a levitating cocktail machine

Three food ideas for thought

From working with street vendors to dining in a railway carriage, Event has scoped out the latest ca...

Brenda Matthews was gifted a £2,000 airline voucher

Event TV: Visa Europe rewards Christmas Day workers

Finance company Visa Europe said 'thank you' to Christmas Day workers earlier this month by surprisi...

Staropramen's multi-sensory experience at the Village Underground

Brand activation highlights 2014: October - December

It's almost time to say goodbye to 2014, but before we do here are the brand activation stories whic...

Event 100 Club 2015: No. 9 - DRP's Dale Parmenter

Event 100 Club 2015: No. 9 - Dale Parmenter

DRP managing director Dale Parmenter was voted number nine in the 2015 edition of the Event 100 Club...

Vince Russell, event director of SEE

My New Agency: Vince Russell, SEE

Event grills the managers of 2014's new agencies about the highs and lows of their first year of tra...

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