Dept hires Andrew Dimitriou as global chief client and growth officer
EXCLUSIVE: He departs VML after 25 years at the agency.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
Havas Media Network hires Jackie Lyons as first North America chief planning officer
EXCLUSIVE: Lyons previously held the same position at Havas Media UK.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
Watch: Nike’s Winning Isn’t for Everyone follow-up for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal — winning is.
AAF unveils 2024 Advertising Hall of Achievement inductees
EXCLUSIVE: Issa Rae was also announced as the second annual recipient of the Cultural Force Award.
BBDO’s Andrew Robertson becomes chairman, Nancy Reyes elevated to worldwide CEO
Robertson shifts into the new position after two decades as BBDO’s president and CEO.
Nike unveils Olympics campaign, Winning Isn’t for Everyone
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
Change the Ref urges international adoption of US kids plagued by gun violence
The nonprofit’s latest campaign, Save us from the USA, targets international citizens to raise awareness for lack of gun violence reform in the U.S.
Absolut expands Andy Warhol partnership, forty years on
The latest campaign centers around a recently rediscovered Warhol painting of Absolut’s signature bottle.
Capiche, chef: Duolingo spoofs ‘The Bear,’ replacing main character with owl mascot
Duo’s addition to the team makes the kitchen even more chaotic than it is on the show.
Assembly absorbs e-commerce agency Brand New Galaxy
EXCLUSIVE: Brand New Galaxy was acquired by Assembly parent Stagwell in 2021.
IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis
The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
Assembly hires first global chief strategy officer
Pele Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
MediaLink announces executive leadership team; no replacement for Michael Kassan
The announcement coincides with the Possible Miami conference, where Kassan is chair of the board of directors.
Team USA debuts new One For All platform ahead of the Summer Olympics
The updated platform puts fans first by giving them a chance to get to know the athletes on Team USA on a deeper level.
CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
BBC Studios selects R/GA as creative partner for debut US brand campaign
The campaign, to debut in Q2, aims to introduce the BBC’s “journalistic excellence” to the American market at a time when “trusted news remains paramount.”
Super Bowl LVIII ads were not effective at reaching diverse audiences
An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.