How to reach gamers using CTV
In the second episode of our CTV Trends series, Justin Evans, global head of analytics & insights at Samsung Ads, explains how brands can target the often difficult-to-reach gaming audience.
How streaming is changing TV advertising strategies
In the first Samsung Ads' CTV Trends video, Justin Evans, global head of analytics & insights at Samsung Ads, discusses CTV's growth and evolution and what this means for the whole advertising ecosystem
Instead of blaming young people for Covid, engage with them
'If you want to know how to change the behaviour of a group of people, co-create it with that group.'
Pick of the Week: Camden Town’s 'drinkable' ad is a welcome distraction
Absurd animation provides temporary relief from the feeling that '2020 is bad'.
Watch: Deutsche Telekom's partnership with 'voice of a generation' Billie Eilish
'Digital optimism' of Gen Z formed basis of new ad…
Channel 4 turns spotlight on BAME representation for next Diversity Award
Award focuses on different area of diversity each year…
TikTok launches global ad campaign as Donald Trump's deadline looms
'It starts on TikTok' has launched in US and will run in other markets from September.
Watch: How Born Free captured lockdown tales and garnered celeb fans
Engine's Pete Ioulianou walks us through the process…
Watch: The liberating experience of making the British Gas lockdown ad
Director Simon Ratigan and ECD Micky Tudor discuss how they made "Helping every way that we can"
Betting shirt sponsorships: the beginning of the end?
Consumer sentiment seems to be aligning with government recommendations.
The Big Issue: a digital makeover amid the pandemic
Repositioning includes subscription service and mobile app...
IPG, Apple and Budweiser among supporters of #blackouttuesday
Black squares can be seen across social media accounts.
Dance routines and sabotage: the rise and rise of TikTok and Houseparty
These apps have taken over our homes, but will their new-found popularity continue long after lockdown?
Pick of the Week: Apple hits all the right notes in AirPods Pro spot
Two-minute film perfectly positions the new product.
Watch: Adam & Eve/DDB takes sixth Advertising Agency of the Year crown
Agency's staff answer quick-fire questions about their year.
Hear Me Adland: Munraj's story, six months on
SCA student has been grinding to make his mark.
Hear Me Adland: Shanandore's story, six months on
Campaign caught up with some of the documentary's participants to see what they've been up to.
The making of the ad: Loewe's surreal stop-motion Christmas fantasy
Director Nina Gantz dissects her recent spot...
Inside Food for Thought, the initiative trading creative inspiration for lunch
The scheme invites creatives and strategists to donate skills to help a charity, in exchange for a nice meal.
Sonos is using its latest activation to bring the brand to life in a 'dynamic' way
To mark the launch of Google Assistant on its system, consumers can step inside a song.