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Olympics and Paralympics 2024 round-up: see ads from Old El Paso, Quaker, Apple, Eurostar, TikTok and more
Campaign takes a look at the ads around the Olympic
...
Nike’s Olympic campaign isn’t for everyone… and that’s OK
What’s your highlight of the summer of sport so far?
The Information
BBC celebrates city of love with Paris Olympics campaign
Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling
LATEST
'There's nothing brave about running 100m': Campaign Podcast – changing the 'bullshit' Paralympics vocab
Why brands need to stop talking about ‘overcoming’ disabilities
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
The Information
Paralympics 2024 round-up: see ads from Bupa, Nike, Toyota, Apple and more
Channel 4 in Paralympic ads deal with TikTok
'People with disabilities are not the only audience': Paralympics opportunities and lessons for brands
Can brands engage Gen Alpha girls to prevent them from quitting sport for good?
Old El Paso imprints Team GB's greatest Olympic moments onto tortillas
Five golden Olympic experiential brand moments
Quaker and Uncommon react to Team GB’s request for porridge in Olympic Village
Ready, set, stop. Why Olympic campaign clichés need to end
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
Why Paris won’t win gold in destination branding
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The Information
Corona Cero brings Olympics seats to fanzones to create 'golden venues'
Toyota shows everyday challenges in Paralympic idents on Channel 4
Samsung creates AI tool for Dutch basketball team at Paris Olympics
Medical apparel brand FIGS rolls out biggest campaign to date ahead of Paris Olympics
Arthur Sadoun on defying doubters, Q2 revenue upgrade, ‘very high’ staff bonus pool and Paris Olympics
The Information
Lottery operator Allwyn launches Olympics ad in debut work by Leo Burnett
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