DoubleVerify and IAS accused of running Microsoft, Meta and Disney ads on websites with offensive content
Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
Global gaming market reaches nearly $200bn in annual revenue, but advertisers remain cautious
Latest Global Ad Trends report from WARC Media highlights how the gaming industry is an untapped opportunity for advertisers that can offer full funnel potential.
Paypal appoints former Uber Advertising exec to lead new ad business
Other new senior leadership appointments include former Meta head of product to oversee PayPal’s consumer business.
The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Podcast audiences are getting younger and listening for longer
In the next part of its new Audio Trends series, Campaign looks at how a new generation of podcast listeners is younger and cares about authenticity.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
Sir Martin Sorrell says ID5 can be the 'winning formula' to a cookie-less future
The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
‘The Rest Is’ presenters to host live recording at Podcast Advertising Summit
Top Goalhanger talent to join forces for the first time.
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges.
Adelicious lands Uber podcast sponsorship for Diary of A CEO
Six-month campaign will be multi-format with Uber sponsoring Bartlett’s TikTok channel.
Spotify announced as headline partner for next year’s Podcast Advertising Summit
Goalhanger to record exclusive live podcast during the event .
Podcast company Listen launches strategy division for creators and brands
Labs division will provide exclusive insights into case studies from top clients.
Global signs exclusive podcast distribution and licensing deal with iHeartMedia
Both companies’ shows will be monetised in each others’ key markets.
The News Agents among winners at British Podcast Awards 2023
500 guests attended ceremony, organised by PodPod.
Mail Sport launches new podcast to coincide with Premier League season
Co-hosted by Premier League winner Chris Sutton and football editor Ian Ladyman.
Global renews exclusive ad sales contract with ITV podcasts
Company to continue representing ITV’s podcast portfolio via DAX.
Time Out London partners Freenow for first podcast series
Editor Joe Mackertich to host series launching in August.
Podcasts attract nearly 60% of digital audio ad spend in Europe
And two-thirds (68%) of publishers’ audio ad revenue comes from podcasts, according to a Group M Nexus survey.