Creativity Fix
 
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From Brat summer to demure autumn, brands and politicians have been racing to stay relevant by tapping into fast-moving social media trends, but not all are getting it right, says Melissa Chapman of The Wild and Jungle Creations.

 

Gen Z social trends are the making (or breaking) of marketing masterpieces
 
Mother and Adam & Eve/DDB lead Campaign Big Awards shortlists
 
Ad of the Day
 
ITV Big Brother "Pig Brother" by ITV Creative
 
Relaunch of a 180-year-old brand strikes Thinkboxes gold
 

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