Entries are open for Radiocentre’s 2024 Audio Ad of the Year Award. Back for a third year, the contest’s previous winners are Adam & Eve/DDB with Factory Studios for Quorn, and Droga5 for Rustlers.
Run in partnership with Campaign, the award celebrates creativity in audio advertising and champions the teams behind excellent work that has run in this year.
The best audio ad of 2024 will be decided by top creatives and, ultimately, voted for by you - Campaign’s audience.
Our creative judges will select a shortlist based on scripting, production, creative execution, memorability and resonance. Three finalists will then be profiled in Campaign and the winner voted by you and announced in December.
Lucy Barrett, client director at Radiocentre, said: "It’s brilliant to be collaborating with Campaign on the Audio Ad of the Year award once more, celebrating and encouraging excellence in audio advertising.
“Crafting and producing great audio ads is a unique art, and we’re excited to showcase the best work that inspires brands and agencies to make the most of the medium’s creative potential. With humour taking centre stage in advertising this year, we’re also eager to hear how many brands have harnessed its power in the audio space.”
To be eligible to enter, work must have featured in an ad break on UK commercial radio at some point during 2024.
Enter for free via the Radiocentre website by Monday 21st October.
The 2023 Audio Ad of the Year was scooped by Adam & Eve/DDB and Factory Studios for Quorn. The triumphant ad was “Deli”, the brand’s first foray into radio advertising.
The ad beat finalists VCCP with “There’s a glass and a half in everyone (tortoise)” for Cadbury, and The Gate with “Ready to pair” for Smarty.
The 2022 Audio Ad of the Year was won by the first ever radio ad from a creative duo - Lücy Aa and Jordan Waters, art director and copywriter respectively at Droga London at the time of their victory. Their winning ad was “Pub” for the Rustlers brand.
Also shortlisted were “Magical Tap” for Whiskas by AMV BBDO and “Space To Do What You Want With (Seagulls)” for Workspace by Now Advertising.
For more on audio creative best practice, visit Radiocentre.org.