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Welcome to Campaign's market reports – a series of data-led insights that will provide agencies and brands alike with unprecedented knowledge on the new-business landscape.
Over the course of this exclusive series, each meticulously curated report will offer analysis on crucial developments within the new-business arena from the past year and beyond – providing you with an unparalleled understanding of new-business activity, performance, and adspend predictions for 2024.
23/24 Market Reports releases
The Top Sectors 2024
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“The Top Sectors” report, assesses the past, current and future new-business performance of the different industry sectors with key insights for agencies and marketers.
The report will explore the 5-year trends, how advertising is back in the spotlight as retailers launch their own media networks, the fastest-growing sectors in new business and how pharma companies are embracing digital as they launch their own D2C platforms.
PRICE: £4995
"The purse strings are opening again"
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This report explores the wider marketing landscape to see which were the top advertisers in the UK in 2023, as well as in the EMEA region.
A companion piece to the Knowledge feature on top advertisers, this report will take a closer look at more big spenders of the UK and EMEA, whether spend is going up or down, and consider industry predictions for adspend in 2024 and beyond.
PRICE: £4995
Advertising holding company performance
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Campaign assesses how the titans of adland have performed in 2023. Which were their most lucrative wins of the year and which were the big losses?
This will be explored in the context of their financial performance, M&A activity and the key people moves and news of 2023. In addition, Campaign analyses the new-business performance of the smaller networks and what their key wins were.
PRICE: £4995
Need to Know: The shockwaves impacting new business
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Campaign latest market report looks at the most active sectors in global new-business terms in 2022 and so far in 2023, and explores the outlook for the rest of the year and into 2024.
Read data-led insights on the new-business landscape in FMCG, retail and tech – the top account moves in creative and in media, the most active regions, the agencies with the strongest performance and more.
PRICE: £4995
Unlock invaluable insights
You have the freedom to explore our market reports through two approaches.
Add all reports to your corporate package
The market reports are available to add-on to your corporate package, giving you automatic access to all reports scheduled for release in 2024.
Enquire today to have all of Campaign's industry knowledge, insights and data-led reports at your disposal, giving you the most comprehensive coverage of our content.
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One-time purchase
All of our reports are available to purchase individually at a flat rate of of £4995 , however for the most cost effective solution we recommend purchasing a corporate package.
To discuss your requirements, please email neil.johnston@haymarket.com or fill out the form below.
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