Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
Jim Riswold dies at 66
The legendary Wieden+Kennedy copywriter fought a 20-year battle with cancer.
TikTok CMO on leading one of today’s most influential — and controversial — brands
Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.
Stagwell smashes new business records as costs rise in Q2
Revenue grew 6% year over year as the ‘challenger holding company’ won new clients such as Chevy and Cadillac.
Google scraps plans to deprecate third-party cookies in Chrome
After more than four years of trying to build a privacy-safe alternative to cookies, Google will pivot to focusing on “elevating user choice.”
David Droga on moving from being a creative in business to building a business on creativity
Accenture Song CEO speaks with Campaign US about his vision for the company and where creativity plays a role.
Inspired Thinking Group appoints CEO after 13-month search
Agile content company partnered with John Lewis & Partners in February and eyes global expansion.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
Don’t stop him now: Michael Kassan teases next venture
The former MediaLink CEO says he’s not done yet in keynote speech at the Possible conference in Miami Beach.
BBDO Worldwide chief creative David Lubars to retire
Americas CCO Chris Beresford-Hill will step into his role at the end of the year.
Ogilvy appoints global CEO to oversee experience unit under Ogilvy One brand
Ogilvy One will play up its roots in CRM and loyalty while putting creativity and brand-building at the core of one-to-one communications.
IPG declines in 2023, targets flat 2024 as last year’s challenges continue
CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year.
Media drives Omnicom growth as group eyes AI investment
CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers.
Volkswagen global CMO to depart
Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.
PHD retains HP’s global media account
The retention continues a relationship that began in 2009.
Christian Juhl on GroupM reorg: ‘We need to be simpler to market’
GroupM’s global CEO chats with Campaign US about the network’s strategy to further simplify as part of parent WPP’s $160 million cost-cutting drive.
Ad execs share their holiday pitching horror stories
An early January pitch is an ad exec’s worst nightmare.
Tina Allan named global chief data and intelligence officer at FCB
EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.
DDB elevates Tomas Gonsorcik to global chief strategy officer
EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.