Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Clockwise from top left: Gareth Moss, Richard Denney, Sir John Hegarty, Geli Luna, Regan Warner, Laura Jordan Bambach and Leah Couglan

Are creatives more motivated by awards than money?

Campaign asked experts whether agencies should put cash into rewarding creatives with bonuses or into funding their chances of winning gongs.

From top: Tetley, Unilever, Craft Media

Agencies on the Agenda this week

Campaign showcases the three agencies on its radar from the past week.

A shot of the outside of the cold sauna at Broadgate in Liverpool Street

Rekorderlig offers Londoners 'cold sauna' to promote peach-raspberry cider

The peach-shaped pop-up can be found in Hackney Bridge.

A wide shot of the creative on the Meridian Steps at Westfield Stratfield City

Beetlejuice sequel takes over Westfield Stratford City with OOH work

The bespoke installation promotes the upcoming Warner Bros film.

A collage of Meta, Amazon and Google logos

Half of global adspend to go to Meta, Amazon and Alphabet by 2028

Trio already has 43.6% share, despite Facebook and Google bans in China.

A black and white picture of Omar Gurnah

Beats marketing chief Omar Gurnah set to exit

The headphone brand's head of international marketing has been in post for two and a half years.

lottery balls

‘Winners and losers’: how agency bonuses dried up in 2023

Agency payouts didn’t quite go as far last year. Campaign reveals what caused the regression and how many staff got a slice of what bonuses were still on offer.

Chris Goldson speaking in front of an audience

Chris Goldson leaves ITV after 13 years

Commercial marketing director working on own business venture.

An image of the new logo for 5

Channel 5 and My5 to rebrand as 5 next year

Linear and digital presences to be unified under single brand, with new ad opportunities.

Toyota idents for Paralympics

Channel 4 in Paralympic ads deal with TikTok

Broadcaster’s Paralympics clips will be part of social network’s new Pulse Premiere offering around premium content.

A group image of William Cottam, James Crosby, Sarsha Drakeford,  Zoë Doyle and Ben Polkinghorne

Adam & Eve/DDB hires quintet of senior creatives

The Omnicom agency has appointed four creative directors and a senior creative.

New prime minister Keir Starmer at a lectern outside 10 Downing Street

What does adland want from the new UK government?

Trade bodies set out their wishlists as Labour’s line-up takes shape.

Tube platform featuring a Lavazza billboard

Lavazza puts Jannik Sinner Wimbledon campaign into play

VML Italy creates 30-second film backed by outdoor push.

A headshot of Jesper Norgaard

TBWA\London hires strategy director

Jesper Norgaard joins from Grey London to team up with former boss Raquel Chicourel.

Red coloured image of part of the Earth from space surrounded by connected axes forming a matrix

‘SEAL team mentality’: how holding companies are building an army of global client leaders

Over the past 20 years an increasingly international client base has prompted global agency groups to invest in one of its most senior executive positions – but how exactly does this key role operate?

A screenshot of the case study for Aldi's "Aldidas" campaign

McCann offices lead UK entries in Cannes Monday shortlists

The agency's ‘Aldidas’ work was shortlisted three times in the Brand Experience and Activation Lions.

A collage of campaign images for Dove, Sheba, Xbox and the V&A

Adam & Eve/DDB leads UK agencies on Sunday's Cannes shortlists

The Omnicom agency leads with 16 shortlist placings to Ogilvy London’s 13.

A still from the documentary

Welcome to Wrexham (via Patagonia): United Airlines film tracks epic fan journey

Airline unites football, travel and history in Maximum Effort-produced documentary.

Collage of Vodafone ad, Total Media chiefs and Natalie Cummins

Agencies on the Agenda this week

Campaign highlights the three agencies on its radar from the past week.

A still from the O2 ad showing two men by the sea with Bubl

O2 takes Bubl on holiday in carefree roaming spot

Second ad in ‘OnlyO2’ series shows a family on a road trip with the robot mascot.