Campaign Global Forecast Q3 2024: Brands unleash tactical ads
Are reactive ads becoming a bigger part of the marketing mix?
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Revealed: why UK media buying is lagging in the shift to digital
UK media agencies seem to be hooked on spending on traditional media, based on analysis of Campaign’s School Reports data. Industry leaders insist shops are making the right decisions for clients – and that the shift to digital is happening.
Revealed: The major brands hiking UK adspend
Against an unsettled economic backdrop, both Procter & Gamble and Unilever were among the companies that increased their adspend in 2023 but the wider picture was more mixed.
School Reports 2024: Economic headwinds slow agency billings growth
With many advertisers being cautious last year amid economic uncertainty, we look at how creative and media agencies weathered the storm, billings-wise.
Performance ‘not up to standard’ for some global agency groups as Q3 revenues drop
UK organic growth slows for some of the 'big six' holding companies.
Lights, camera, action: how production companies are fighting back
Under threat from in-housing, budget cuts and new tech, production companies are rallying and in a bullish mood.
Advertising's fear factor: marketing during a pandemic
What will be the role of fear beyond Covid-19?
The A List 2020: We are the champions
Adland's finest are putting the worst of it behind them...
Year ahead for strategy: Be honest
Chaos seems an appropriate theme to hold on to...
Masters of the universe: A List 2016
Adland's finest already have a lot on their plates but how would they deal with a robot invasion or a world without the internet? If they survived, which fantasy playmates would they party with?
StrawberryFrog CEO opens shop
Nomads, a new agency formed by the management of StrawberryFrog Amsterdam and MediaCatalyst, launches this week with the global Emirates ad account among its first clients.
Agencies now really are in a battle to remain relevant
Like A Fiery Elephant is the title of Jonathan Coe's brilliant biography of the experimental novelist BS Johnson.
Will the abuse issue damage Twitter?
Is Twitter losing the battle against internet trolls who use the network to target female users, Ian Darby asks.
Naked Communications founder John Harlow passes away
John Harlow, the co-founder of Naked Communications, has passed away.
Dan Hulse returns to St Luke's as MD
Dan Hulse, the former head of planning at St Luke's, is returning to the agency after just six months at Rainey Kelly Campbell Roalfe/Y&R.
Beer industry to run branded content during Sunday Brunch ad breaks
The beer industry has developed a content partnership with Channel 4 that will result in three-minute segments running during ad breaks of the broadcaster's 'Sunday Brunch' show.
Cheil UK promotes Matt Pye
Cheil UK has promoted Matt Pye, its managing director, to the role of chief operating officer.
AIS London lands Waitrose CRM account
Waitrose has appointed AIS London as its CRM agency following a pitch process.
Nick Gutfreund joins Johnny Fearless as chairman
Johnny Fearless, the independent agency, has appointed Nick Gutfreund as its first non-executive chairman.
Simon Poole joins ESI Media ahead of London Live
ESI Media, the commercial department that represents The Independent, the London Evening Standard and i, has appointed Simon Poole as its group sales director ahead of its launch of London Live TV.