Campaign’s 13 most-read articles: August 2024
In case you missed them, here are Campaign UK's most popular articles from the past month.
National Grid powers up Great Grid Upgrade awareness campaign
The work was created by M&C Saatchi UK.
Matalan teams up with Havas Media and Additive for AI-voiced audio campaign
Campaign marks a broader shift in the retailer's advertising strategy.
Very returns to 'Haus of flamingo' in autumn womenswear TV spot
The ad was created by The Gate alongside Very's in-house creative team.
BA focuses on moments of calm in business class with OOH campaign
The work was devised by Uncommon Creative Studio.
Specsavers brings 'Should've' campaign to Emmerdale on ITV with idents
The sponsorship deal includes 15 idents.
Pro Plus appoints media and creative agency
Cheeky Communications will release its first work for the brand next month.
Simply Business ad turns office into glitzy music video set
Brand campaign was created by Truant.
Material Focus calls on commuters to recycle with giant pink cat hologram
The activation will take place at London Waterloo.
Tesco Clubcard signs sponsorship deal with Bauer Media
Partnership includes Hits Radio Drive and the Make Me A Winner competition.
TUI ties the knot with Channel 4 in MAFS UK sponsorship deal
Idents for the new series were created by Leo Burnett UK.
Movers and shakers: Group M, Carat, We Are Social, AnalogFolk, Zenith, Goalhanger, NP Digital and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Channel 4 and Brooklyn Brewery launch social series with Kojey Radical
Supporting campaign was created by iProspect and The Story Lab.
Time Out London goes local in OOH campaign
Billboards in east London mark the launch of four WhatsApp channels.
Tetley creative up for review as it splits with Neverland
The agency has been working with the tea brand since 2021.
Warner Bros celebrates Paris in Olympics campaign
'Break free' was created by AKQA London.
BMW and Mini among brands gearing up for Goodwood activations
The experiences were devised by TRO.
Challenger sportswear brand appoints Havas Play
The agency will develop the sportswear brand's talent partnerships and communications strategy.
The deeper dive: dentsu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
Fan engagement in the AI era: how it's changing
Leading marketers discuss how sports and entertainment brands can expand their global reach through innovative experiences…