Jamie Rossouw

Data journalist, Campaign AI

Jamie is data journalist at Campaign AI.

Campaign Red cover with the co-op donut on the right

Digitas leads first global creative rankings for 2024

WPP shops land fifth and sixth position.

Media in numbers thumbnail with EMEA map highlighted in red

One global pitch held the market afloat

Omnicom leads holding company ranking.

Three people snoozing on the train one wearing a cockroach costume and another in a shark costume

Omnicom tops table and travel sector spikes

Campaign ranks and reviews the most active advertisers, holding companies and sectors for media new business in Q1.

Mercedes-Benz: retains Wavemaker in China

Billings fall but retentions rise

Volkswagen and Mercedes-Benz among flurry of reappointments.

New business logo
Collage of ads, top left is Confused.com, top right is Molson Coors, bottom left is Verizon and bottom right is Dick's Sporting Goods
H2 2023 new-biz review: media activity in Europe soars despite global fall
Lidl: extended existing agency relationship with Omnicom

EMEA new-biz spotlight: Lidl multi-market review dominates media activity

Sister supermarket Kaufland also reviews media account.

Nespresso: Publicis retained the US business.

Global new-biz spotlight: US dominates creative with big Publicis wins

Meanwhile, WPP shows biggest growth on the media side.

Lucky Charms (General Mills): US allocated 81% of global media billings
BMW: Account handed to Omnicom Media Group

Canada new-biz spotlight: Omnicom dominates media with big wins

McDonald’s selects independent shop for creative work.

HSBC: Omnicom’s PHD retained in Asia-Pacific

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Aldi: Account split between Wavemaker and EssenceMediacom

EMEA new-biz spotlight: Media activity swells as WPP lands biggest reviews

Independent shops win big in the UK but level of activity drops.

Ferrero: Publicis Groupe walks away with home market
A raccoon cluthes a monkey plush toy while riding a train

Lidl puts toy donation at heart of Christmas ad

The supermarket did not use its UK creative agency, Accenture Song, for this year's festive campaign.

Disney Christmas Ad 2023 with kids from South Africa singing in a choir.
Boots Christmas ad teaser
Dick’s Sporting Goods: picks Digitas for creative work
Little boy in the slow looking at two yellow Lego bricks

Lego merges fantasy with the real world in festive spot

Ad has been created by Droga5 Dublin and Our Lego Agency.

Argos Christmas ad with doll Connie front and center with a spotlight and pink jumpsuit

Argos puts toys Connie and Trevor at centre of Christmas ad

Ad has been created by The & Partnership.