The waiting game: agency staff churn dips as restructuring hits
Redundancies at agencies and cost-of-living pressures have left staff more nervous of moving companies and bosses wary of making swift hiring decisions.
Reigniting old flames: why some senior creatives are moving away from agency life
Partnering with former clients, and enjoying the freedoms that having a more direct relationship can bring, are tempting more agency staffers to set up on their own.
Nimble, lean and focused: the evolution of planners turned consultants
It's never easy setting up on your own but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Churn concern: How are agencies tackling high staff turnover?
Agencies continued to see a high turnover of staff in 2022, but as client and economic pressures have shifted, so too has the approach to hiring new recruits.
Are you baking in bias to your ad without knowing it?
Audience segmentation is perpetuating stereotypes through generalised demographic data and biased insight, but there are ways round it.
Why tactical ads need a strategy
Recent political sagas, high-profile court cases and national events have lent themselves to reactive ads, but should brands and their partner agencies jump in without a longer-term plan? Experts explain the growing need for strategies behind tactical ads.