Smoler and Le Castrec could be the Holy Grail for Lucky Generals
Hiring a CCO and CSO as a duo is an unusual move but could bear fruit for all concerned.
Why don’t more founders clone Mother’s approach?
Recent wins for TheOr and Small World demonstrate the continued fertility of Mother’s investment strategy.
Adland must stop lionising work that doesn’t benefit the pride
I want to build an industry in which it always matters if something is real.
Maybe Cannes Lions isn't capable of picking all of the best work
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
Caroline Pay and Theo Izzard-Brown exit Dentsu Creative
Pay and Izzard-Brown to leave at end of this week.
McCann London hires CCO
Executive creative director of 4Creative has worked at the broadcaster since 2019.
Brands as proud of outdoor ads as they are of films
Maisie McCabe, Campaign UK editor and chair of the 2024 Outdoor Media Awards, reflects on how out-of-home’s reach, flex, creative opportunity and community contribution is fuelling brands’ and agencies’ enthusiasm for the medium.
Uber's and Mother’s partnership demonstrates the value of being annoying
Marketers need partners who will tell them things they don't want to hear.
Call out for inaugural Campaign Cannes Contenders
New UK-led initiative will celebrate excellent, original ideas delivering on clear brand objectives.
The creative backlash against Apple 'Crush' missed the point
Apple is diluting its advertising pedigree with low-grade thinking.
Reflecting on the 2024 Campaign School Reports
Campaign’s UK editor on this year’s review of the agency landscape.
Why some agencies won’t be getting an official School Report mark this year
Agencies that haven’t shared their diversity stats will get a provisional score.
Amid the flood of agency mergers, Ogilvy One is a raft
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
The & Partnership and MSix & Partners merge to form full-service shop
Joining media and advertising will help leverage AI.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Don't let data on the details distract you from the bigger picture
Research shows ad recall is often not the best way to drive business growth yet it dominates discussion of creative work.
How we arrived at the 2024 A List
Campaign’s UK editor reflects on putting together the first A List since 2020.
Will (Jo) Bacon get M&C Saatchi sizzling again?
It will be good for the industry – and the UK – if the new chief executive builds a business befitting the agency's legacy.
Beware the advertising prophets of certainty
If Albert Einstein knew it was impossible to be definitive in his work, shouldn't advertising people?
The Super Bowl is not just for Christmas
The British holiday ad season has more in common with the Super Bowl than PR buzz.