Matt Barker

Features editor, Campaign
Clockwise from top left: Campbell, Lee, Down, Allen, Perry, Davies, Mackie, Hutchinson, Hulley, Losgott

What taboos still remain for brands to bust?

Industry figures tackle Campaign's latest Question of the Week.

Clockwise from top left: James Murphy, Vicki Maguire, Jennifer Berry, Lucy Taylor, Dom Goldman, Marc Allenby, Katie Lee, Bill Scott. Centre: Dara Nasr.

'Wear comfy shoes': What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

Illustration from 2023 School Reports

Coming soon: the 2024 School Reports

Yes, it's very nearly that time again. How are you feeling?

Image of Mad Men character Don Draper

Collective creative thinking and the death of Don Draper

The office-based "think-a-torium" may no longer be quite so de rigueur, but the idea of a maverick lone creative looks increasingly outmoded in an industry in thrall to teams and partnerships.

Clockwise, from top left: Sarah Jenkins, Nils Leonard, Amber Kirby, John Brown, Liz Wilson, Ed Brooke, Trevor Robinson, Kirsty Hathaway, Ben Norman

Has London lost its creative edge?

Once a hotbed for creativity, does our capital city still have that irresistible pull of old?

A List graphic

Negronis, Champion the Wonder Horse and cats’ bottoms: welcome to Campaign’s 2024 A List

Making its return after a four-year hiatus, this year's list compiles the thoughts of the industry's most influential leaders.

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Algorithms and blues

A new book makes for some rather grim reading about digital ecosystems and individual taste.

Clockwise from top left: Ali Reed, Chloe Davies, Annabelle Walters, Chris Gallery, Matt Jordan, James Murphy, Jemima Monies and Ewen MacPherson.

Does adland take staff departures too personally?

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.

Clockwise from top left: Billy Faithfull, Victoria Scally, Conrad Persons, Dan Watts, Jessica Ellis, Sarah Skinner, Ruth Fittock and Kate Merrit

Will tougher in-office mandates encourage people to go freelance?

Campaign's Question of the Week asks various industry leaders whether adland should be bracing itself for a shift to freelancing.

Hall of Fame written over background of power station pipes and dials

Power 100 2023: Hall of Fame

The marketers who have been included in Campaign’s Power 100 list for five or more consecutive years.

Collage of Piccadilly Lights site in remote landscape with Coca-Cola logo and overlaid with the number 7 in a red circle

Do brands mean anything any more?

Should brands lean towards greater purpose or steer clear? How can they differentiate themselves in a crowded marketplace and resonate with consumers, who have grown increasingly savvy and sceptical?

collage of images of mannequins overlaid with number 6 in a red circle

Is this really entertainment?

Consumers have become increasingly time poor and reluctant to spend time with advertising. In order to engage with them, you need to make stuff that people want to watch, talk about and share. Or, to put it another way, entertain.

Black and white head and shoulders shot of Carolyn McCall

Carolyn McCall: 'My mandate was to kick ITV into the future'

Lauded by an ex-colleague as a 'demi-god', ITV’s chief executive is bringing her divine powers to the broadcaster at a crucial time

Stylised images combining Faces to Watch headshots

Faces to Watch 2023: the next-gen talent line-up

This year's cohort is ready to do big things in a world that remains uncertain

Image of James Denton-Clark

James Denton-Clark: bringing back Saatchi & Saatchi's OG spirit

The agency’s recently appointed chief executive, discusses new-model thinking and ghosts in the machine.

​Clockwise from top left: Louise Hayward, Jo Arden, Dan Plant, Dino Myers-Lamptey, Mel Arrow, Becky Ackers, Kim Lawrie Nishma Patel Robb

What has been your cultural highlight so far this summer?

Adland reveals what it's been watching, reading, listening to and enjoying during this summer of culture.

Image of the England women's team during a penalty shootout at the World Cup

Campaign Podcast: Abusive clients | Women’s World Cup | Raheem Sterling's creative agency

FCB London’s Katy Wright, Copa90’s Charlotte Thomson and Dark Horses’ Viv Bowdler discuss the Lionesses' progress, on and off the pitch.

Collage of Barbie and Oppenheimer film posters, Maaate billboard and Twitter X logos

Campaign Podcast: Barbenheimer, Twitter X rebrand and 'Maaate' ad controversy

Craft Media's Yewande Ogunkoya, Digital Cinema Media's Tom Linay and Joan Creative's Tom Ghiden discuss the summer's blockbusting double feature.

Image of Neville Brody

Neville Brody: 'Brands aren't re-branding, they're de-branding'

The celebrated graphic designer explains why it's time for us to embrace difficulty and fight the beigeness of our homogenised world.

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Oh, we all get creative by the seaside

Tiddely-om-pom-pom... just watch out for the seagulls. And the skinheads.