Average pitch cost rises 26% as agencies target ‘fewer, bigger, better’ reviews
A survey of Campaign School Reports agencies has revealed a steep increase in average costs to more than £50,000.
Agency salaries continue to rise as bonuses decline
Campaign’s annual pay survey shows a 27% decrease on average in the size of bonuses.
Why don’t more men attend events focusing on gender equality?
At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.
Two Titanium Lions go to UK; W&K Portland and DoorDash win Grand Prix
The UK received two Titanium Lions.
‘Post-purpose’ world means brands must focus on sales, say Cannes jurors
Purpose-led campaigns have been more closely scrutinised at this year's awards.
Craft is a 'crutch' for diminishing creativity, say creative leaders
More risks need to be taken to avoid homogeneous work, according to panellists at a Campaign event at the Cannes Lions festival.
Colenso BBDO and Lola MullenLowe win Outdoor Grands Prix at Cannes
The UK takes home a gold, three silvers and a bronze.
Holding company bosses look to new business to shore up 2024 revenues
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
How big a problem is brands pitching for free ideas?
It has been claimed that in the past brands would hold reviews on repeat to acquire as many ideas as possible.
Monzo chief marketer: Brands’ ‘obsession’ with pitching to get free ideas is ‘wrong’
AJ Coyne discusses his ambition to 'paint the UK hot coral' and how the finance sector needs to help consumers stop fearing their finances.
‘Tough on standards; generous in praise’: McCann London's chief executive is moving the agency on
Polly McMorrow explains her key changes as CEO, from mandatory office days to a new executive team, and how she “bloody loves clients”.
Virgin Atlantic chief marketer: 'Show me the impact of the work. A nice piece of film isn’t enough.'
Annabelle Cordelli discusses how the airline's last creative pitch all started with the effectiveness of the work and why the brand is not discouraged by the threat of greenwashing accusations.
Doing ‘a Barbie’ might be hard, but adland needs to turn the tide on lacklustre brand growth
Advertisers' global revenue growth has been low for more than a decade – can replicating Barbie's success change that?
VML appoints UK CSO as Anna Vogt changes roles
Newly merged shop also names EMEA chief strategy officer and UK head of strategy.
Campaign’s most-read Knowledge articles of 2023 – workforce
Workforce issues dominated the most popular articles for subscribers to The Knowledge, with an analysis of salary increases coming out on top.
Panadol chief marketer: 'Decent spend with agency partners attracts the best talent.'
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin'.
Campaign 40 Over 40 awards 2024 opens for entries
The early bird deadline is 21 March.
AI’s greatest gift to creativity should be time – in theory
AI's ability to free up creative teams in pursuit of culture-defining ad campaigns does not appear to be the priority.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.