ITV launches ‘money saving’ browser extension Kerching
The UK’s largest commercial broadcaster expands into affiliate marketing offering shoppers deals across hundreds of online retailers.
What Car? expands display partnership with Auto Trader
New format creates additional ad opportunities for retailers and brands, who will receive the benefits of advertising across both platforms, for the cost of a single Auto Trader contract.
Tesco and Group M strike major retail media partnership
The partnership covers on-site, off-site, and connected store offerings, including an agency-first in-store screen partnership, leveraging Tesco's 22 million Clubcard households.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads
The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers.
Google’s ad sales unit gets AI overhaul, sparking job cut fears
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency.
ITV opens up live TV to addressable targeting options for advertisers
ITV has launched addressable advertising across its YouView audience, opening up one-to-one audience targeting for advertisers in live broadcast viewing across 1.3 million households.
Cannes Lions bid: investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.
Steven Bartlett defends Social Chain’s value after sale to rival for £7.7m
Agency that helped propel Dragons' Den and Diary of a CMO podcast star into the limelight is sold, prompting its superstar entrepreneur founder to fend off online criticism over its sale price.