LATEST NEWS & ANALYSIS ON ADVERTISING/MARKETING FOR GOOD

MEDIA
How partnerships can unlock the power of sustainable advertising

How partnerships can unlock the power of sustainable advertising

April 30, 2024
Harriet Kingaby
AGENCY
Conscious Advertising Network to quiz financial backer on links to fossil fuels

Conscious Advertising Network to quiz financial backer on links to fossil fuels

June 30, 2023
Will Green
BRANDS
Is the ASA’s greenwashing crackdown changing the ad industry?

Is the ASA’s greenwashing crackdown changing the ad industry?

June 15, 2023
Imogen Watson
The Information
AGENCY
AdGreen's annual review highlights need for carbon reduction in adland

AdGreen's annual review highlights need for carbon reduction in adland

March 29, 2023
Coral Cripps
AGENCY
Have advertisers like Unilever ‘lost the plot’ over purpose?

Have advertisers like Unilever ‘lost the plot’ over purpose?

January 19, 2022
Gemma Charles
AGENCY
The road to B Corp: a new year’s resolution with real impact

The road to B Corp: a new year’s resolution with real impact

January 13, 2022
Chris Shadrick
AGENCY
Why a focus on ‘personal purpose’ can help fight 'The Great Resignation’

Why a focus on ‘personal purpose’ can help fight 'The Great Resignation’

December 08, 2021
Stephanie Matthews
AGENCY
Purpose Awards EMEA 2021: shortlist revealed

Purpose Awards EMEA 2021: shortlist revealed

May 13, 2021
John Harrington
BRANDS
Should marketing or CSR own the purpose agenda?

Should marketing or CSR own the purpose agenda?

April 29, 2021
Chris Arnold
BRANDS
pic: Getty

Ebiquity launches responsible media tool to ‘drive positive change’

April 22, 2021
Gemma Charles
BRANDS
How advertisers and agencies should navigate the hate

How advertisers and agencies should navigate the hate

March 17, 2021
Lawrence Dodds
BRANDS
We need to talk about social media

We need to talk about social media

February 28, 2020
Callum McCahon
AGENCY
Weed: 'Trust arrives on foot and leaves on horseback'

Advertising's new age of responsibility

January 29, 2020
Keith Weed
AGENCY
AA forms action groups to tackle climate crisis

AA forms action groups to tackle climate crisis

January 28, 2020
Omar Oakes
BRANDS
2019's brand purpose hits and misses

2019's brand purpose hits and misses

November 05, 2019
Becky Willan
AGENCY
Watch: More than 80 creative and media agencies join Global Climate Strike

Watch: More than 80 creative and media agencies join Global Climate Strike

September 20, 2019
Martha Llewellyn & Ben Londesbrough
AGENCY
Anti-pollution campaign reveals dangerous air toxicity levels at London homes

Anti-pollution campaign reveals dangerous air toxicity levels at London homes

September 17, 2019
Brittaney Kiefer
BRANDS
Co-op launches campaign to protect community hubs

Co-op launches campaign to protect community hubs

June 28, 2019
Daniel Farey-Jones
AGENCY
Unilever's Simple teams up with Little Mix to tackle online bullying

Unilever's Simple teams up with Little Mix to tackle online bullying

June 21, 2019
Kim Benjamin
AGENCY
Unilever's Alan Jope: 'Woke-washing' is polluting purpose

Unilever's Alan Jope: 'Woke-washing' is polluting purpose

June 19, 2019
Gurjit Degun
AGENCY
Global Alliance for Responsible Media launches to fight for digital safety

Global Alliance for Responsible Media launches to fight for digital safety

June 18, 2019
Gideon Spanier
BRANDS
Meet advertising's new CAN: brands have the power to fight back

Meet advertising's new CAN: brands have the power to fight back

June 12, 2019
Simon Gwynn
BRANDS
The Book of Man partners Harry's, Wellman and Coty for mental-health drive

The Book of Man partners Harry's, Wellman and Coty for mental-health drive

May 14, 2019
AGENCY
Vice confronts student suicide risk on popular YouTube channel

Vice confronts student suicide risk on popular YouTube channel

May 02, 2019
Simon Gwynn
BRANDS
Ikea launches furniture-rental service across all markets

Ikea launches furniture-rental service across all markets

April 04, 2019
Simon Gwynn
AGENCY
National Lottery marks 25th anniversary with content campaign profiling good causes

National Lottery marks 25th anniversary with content campaign profiling good causes

April 01, 2019
Simon Gwynn
AGENCY
National Cleaning Week: How brands are nudging consumers to clean up

National Cleaning Week: How brands are nudging consumers to clean up

March 29, 2019
Orianna Rosa Royle
AGENCY
Samaritans campaign uses handwriting of real men

Samaritans campaign uses handwriting of real men

March 19, 2019
Simon Gwynn
AGENCY
Campaigns for Good Awards 2019: judges confirmed as deadline nears

Campaigns for Good Awards 2019: judges confirmed as deadline nears

March 12, 2019
AGENCY
'Genderless' voice tech aims to tackle sex bias in AI

'Genderless' voice tech aims to tackle sex bias in AI

March 11, 2019
Omar Oakes
BRANDS
Is Change4Life really having any impact on our nation's health?

Is Change4Life really having any impact on our nation's health?

February 07, 2019
Tony Wright
AGENCY
Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how

January 28, 2019
Chris Gorell Barnes
AGENCY
ITV and Veg Power launch campaign to get kids eating vegetables after 'adults failed'

ITV and Veg Power launch campaign to get kids eating vegetables after 'adults failed'

January 25, 2019
Brittaney Kiefer
BRANDS
RNIB transcribes social media users' names in Braille

RNIB transcribes social media users' names in Braille

January 04, 2019
Simon Gwynn
AGENCY
In 2019 businesses must drive social change: consumers demand it

In 2019 businesses must drive social change: consumers demand it

January 02, 2019
Sairah Ashman
AGENCY
Change4Life ad depicts sugar cubes as swarm of attacking monsters

Change4Life ad depicts sugar cubes as swarm of attacking monsters

January 02, 2019
Simon Gwynn
BRANDS
Inside the one retailer where Christmas spending is booming

Inside the one retailer where Christmas spending is booming

December 21, 2018
James Turner
BRANDS
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

December 17, 2018
Omar Oakes
AGENCY
Stars of 2018: Naomi Taylor's fighting spirit

Stars of 2018: Naomi Taylor's fighting spirit

December 12, 2018
Staff
AGENCY
Diageo alcohol-awareness campaign to include London Bridge station takeover

Diageo alcohol-awareness campaign to include London Bridge station takeover

November 29, 2018
Simon Gwynn
AGENCY
Stop knocking advertising and learn to #LoveAds

Stop knocking advertising and learn to #LoveAds

November 23, 2018
Marco Bertozzi
AGENCY
London mayor confirms TfL will ban junk food ads

London mayor confirms TfL will ban junk food ads

November 23, 2018
Omar Oakes
BRANDS
Clearcast MD speaks out about abuse directed at staff following Iceland decision

Clearcast MD speaks out about abuse directed at staff following Iceland decision

November 19, 2018
Chris Mundy
BRANDS
Bodyform scoops Brave Brand of the Year award

Bodyform scoops Brave Brand of the Year award

November 15, 2018
Simon Gwynn
BRANDS
Should Iceland's ad have been cleared for TV?

Should Iceland's ad have been cleared for TV?

November 14, 2018
Simon Gwynn
AGENCY
Clearcast halted Iceland's plans to reuse Greenpeace 'Rang-tan' film

Clearcast halted Iceland's plans to reuse Greenpeace 'Rang-tan' film

November 09, 2018
Simon Gwynn
BRANDS
Philip Morris exec hits back at 'naive' criticism of quit-smoking campaign

Philip Morris exec hits back at 'naive' criticism of quit-smoking campaign

November 08, 2018
Simon Gwynn
BRANDS
Sky to slash gambling ads with new one-per-break rule

Sky to slash gambling ads with new one-per-break rule

November 04, 2018
Simon Gwynn
BRANDS
Domestos aims to raise €2m for Unicef in new campaign

Domestos aims to raise €2m for Unicef in new campaign

October 24, 2018
Simon Gwynn
BRANDS
Rimmel launches social cause campaign to tackle beauty cyberbullying

Rimmel launches social cause campaign to tackle beauty cyberbullying

October 24, 2018
Arvind Hickman
BRANDS
Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit

October 22, 2018
Simon Gwynn
AGENCY
ITV plans ad campaign to get UK devouring vegetables

ITV plans ad campaign to get UK devouring vegetables

October 08, 2018
Simon Gwynn
BRANDS
Ladbrokes chief calls for pre-watershed gambling ads ban

Ladbrokes chief calls for pre-watershed gambling ads ban

October 08, 2018
Simon Gwynn
BRANDS
AA backs Sky Bet calls for proactive attitude to tackling problem gambling

AA backs Sky Bet calls for proactive attitude to tackling problem gambling

September 19, 2018
Simon Gwynn
AGENCY
Does Nike's campaign mark the beginning of a new era for sports marketing?

Does Nike's campaign mark the beginning of a new era for sports marketing?

September 12, 2018
Nicola Kemp
AGENCY
Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

September 06, 2018
Simon Gwynn
AGENCY
Greenpeace warns brands on palm oil through a moving animated tale of an orangutan

Greenpeace warns brands on palm oil through a moving animated tale of an orangutan

August 13, 2018
Brittaney Kiefer
AGENCY
Young people accuse brands of exploiting working-class culture

Young people accuse brands of exploiting working-class culture

August 05, 2018
Kim Benjamin
BRANDS
Young people still have big appetite for purpose-driven brands, Channel 4 survey finds

Young people still have big appetite for purpose-driven brands, Channel 4 survey finds

July 24, 2018
Brittaney Kiefer
AGENCY
Oldies but goodies: why advertising isn't just a young person's game

Oldies but goodies: why advertising isn't just a young person's game

July 20, 2018
Martin Jeyes
BRANDS
IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy

IPA meets TfL to flag up problems in Mayor's Draft London Food Strategy

July 20, 2018
Simon Gwynn
AGENCY
Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

July 19, 2018
Alex Brownsell
BRANDS
Why marketers need to prioritise building their personal brand

Why marketers need to prioritise building their personal brand

July 19, 2018
Alice ter Haar
BRANDS
Unilever's CEO pledges sustainability will stay at heart of business after leadership change

Unilever's CEO pledges sustainability will stay at heart of business after leadership change

July 19, 2018
Simon Gwynn
BRANDS
Bacardi's CMO on the 'easy switch that can make a big difference' to the world

Bacardi's CMO on the 'easy switch that can make a big difference' to the world

July 11, 2018
Simon Gwynn
BRANDS
Heathrow, Coca-Cola, Volvo and more: here's what's happening for Pride

Heathrow, Coca-Cola, Volvo and more: here's what's happening for Pride

July 09, 2018
Staff
BRANDS
Stop talking and start acting on LGBT+ issues, Absolut marketer urges brands

Stop talking and start acting on LGBT+ issues, Absolut marketer urges brands

June 28, 2018
Alex Brownsell
AGENCY
IPA welcomes digital imprint for political ads as UK regulator warns 'democracy under threat'

IPA welcomes digital imprint for political ads as UK regulator warns 'democracy under threat'

June 26, 2018
Omar Oakes
BRANDS
Unilever: 'Gone are the days when a product succeeds because it is superior'

Unilever: 'Gone are the days when a product succeeds because it is superior'

June 20, 2018
Alex Brownsell
Compassion in World Farming "Mouths" by Free the Birds

Compassion in World Farming "Mouths" by Free the Birds

June 20, 2018
AGENCY
Carling's 'Soccer Song for Change' wins Radio & Audio Grand Prix

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

June 19, 2018
Ben Bold
AGENCY
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

June 19, 2018
Gemma Charles
Brandalism "Subverted Shell campaign"

Brandalism "Subverted Shell campaign"

June 18, 2018
AGENCY
R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

June 13, 2018
Emily Tan
AGENCY
Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

June 11, 2018
Simon Gwynn
BRANDS
Lush may have pulled the 'Spycops' campaign but it won't have put consumers off its bath bombs

Lush may have pulled the 'Spycops' campaign but it won't have put consumers off its bath bombs

June 08, 2018
Ben Hayman
AGENCY
McCann campaign ridicules gay men's blood donation restrictions with 'Gaydr' device

McCann campaign ridicules gay men's blood donation restrictions with 'Gaydr' device

June 08, 2018
Simon Gwynn
BRANDS
Paddy Power says sorry for controversial polar bear campaign after social media backlash

Paddy Power says sorry for controversial polar bear campaign after social media backlash

June 07, 2018
Simon Gwynn
AGENCY
As Lush understands, a principle only matters if it costs you something

As Lush understands, a principle only matters if it costs you something

June 07, 2018
Dan Gavshon-Brady
BRANDS
Paddy Power: why we decided to stoke outrage with a graffitied polar bear

Paddy Power: why we decided to stoke outrage with a graffitied polar bear

June 07, 2018
Paul Mallon
BRANDS
Brands that refuse to engage with purpose risk long-term damage

Brands that refuse to engage with purpose risk long-term damage

May 31, 2018
Grant Feller
BRANDS
Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse

Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse

May 25, 2018
Emily Tan
AGENCY
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

May 25, 2018
Emily Tan
BRANDS
ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan

ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan

May 17, 2018
Simon Gwynn
BRANDS
How Unilever's former global brand chief has brought purposeful marketing to Beko

How Unilever's former global brand chief has brought purposeful marketing to Beko

May 16, 2018
Simon Gwynn
AGENCY
Major Players urges candidates not to divulge current salaries

Major Players urges candidates not to divulge current salaries

May 16, 2018
Nicola Kemp
BRANDS
Is purpose the new cool again?

Is purpose the new cool again?

May 16, 2018
Jem Fawcus
BRANDS
London mayor Khan plans to ban junk food ads on public transport

London mayor Khan plans to ban junk food ads on public transport

May 11, 2018
Omar Oakes
AGENCY
We can all challenge what marketing success looks like

We can all challenge what marketing success looks like

May 04, 2018
Rachael Smith
AGENCY
Digitas' Chris Clarke joins new consultancy that helps brands build ethics into design

Digitas' Chris Clarke joins new consultancy that helps brands build ethics into design

May 02, 2018
Emily Tan
AGENCY
Samsung project helps people with autism run a restaurant independently

Samsung project helps people with autism run a restaurant independently

April 18, 2018
Simon Gwynn
BRANDS
Coca-Cola marketing director: FMCG brands must lead the charge on recycling

Coca-Cola marketing director: FMCG brands must lead the charge on recycling

April 09, 2018
Aedamar Howlett
AGENCY
Brand experience agency iD ditches competitive pitches in favour of long-term projects

Brand experience agency iD ditches competitive pitches in favour of long-term projects

April 06, 2018
Gurjit Degun
MEDIA
Audiences demand transparency from those creating content

Audiences demand transparency from those creating content

March 23, 2018
Alexander Stanhope
Dementia UK "Together again" by Arthur London

Dementia UK "Together again" by Arthur London

March 22, 2018
AGENCY
Pick of the week: Captain Morgan grime track hits the right notes

Pick of the week: Captain Morgan grime track hits the right notes

March 22, 2018
Simon Gwynn
BRANDS
Carex maker hits back at Greenpeace in sustainability spat

Carex maker hits back at Greenpeace in sustainability spat

March 20, 2018
Captain Morgan "#LiveLikeACaptain" by 1000 Heads

Captain Morgan "#LiveLikeACaptain" by 1000 Heads

March 19, 2018
BRANDS
How I learned from advertising's dark arts

How I learned from advertising's dark arts

March 12, 2018
Richard Taylor
BRANDS
Unilever's commitments are advertising hygiene. Transformation comes next

Unilever's commitments are advertising hygiene. Transformation comes next

March 09, 2018
Grant Owens
BRANDS
Unilever marketer: Why I founded an organisation to combat abuse

Unilever marketer: Why I founded an organisation to combat abuse

March 08, 2018
Esther Marshall
MEDIA
Grenfell campaigners launch 'Three Billboards' inspired protest outside Parliament

Grenfell campaigners launch 'Three Billboards' inspired protest outside Parliament

February 15, 2018
Simon Gwynn
BRANDS
Gambling brands face restrictions on 'urgency' in advertising

Gambling brands face restrictions on 'urgency' in advertising

February 14, 2018
Simon Gwynn
AGENCY
Plastic not fantastic: the problem for brands

Plastic not fantastic: the problem for brands

February 05, 2018
Neil Henderson
AGENCY
Brand purpose is increasingly essential: it's time we measured its impact properly

Brand purpose is increasingly essential: it's time we measured its impact properly

January 23, 2018
Lars Holm
AGENCY
The death of plastic is a big opportunity for culture-shaping brands

The death of plastic is a big opportunity for culture-shaping brands

January 18, 2018
Tim Ashton
BRANDS
Junk food brands put on alert as MPs renew calls for stricter advertising regulations

Junk food brands put on alert as MPs renew calls for stricter advertising regulations

January 16, 2018
Simon Gwynn
BRANDS
Change4Life aims to get children eating healthy snacks in new £4.5m campaign

Change4Life aims to get children eating healthy snacks in new £4.5m campaign

January 02, 2018
Simon Gwynn
BRANDS
New Year's resolution: Let's use data for good

New Year's resolution: Let's use data for good

January 01, 2018
Marie Stafford
MEDIA
Man rents billboard to propose to girlfriend

Man rents billboard to propose to girlfriend

December 25, 2017
Simon Gwynn
BRANDS
Axe/Lynx

The 2017 brand purpose leaders, plus key trends for 2018

December 22, 2017
Ben Hayman
AGENCY
End Youth Homelessness "Christmas campaign" by WCRS

End Youth Homelessness "Christmas campaign" by WCRS

December 21, 2017
BRANDS
Star Wars character Rose Tico, played by Kelly Marie Tran

Why Star Wars is partnering with EDF to get girls to consider STEM careers

December 20, 2017
Simon Gwynn
AGENCY
Cancer Research UK picks up with patients two years later in next stage of 'Right now' campaign

Cancer Research UK picks up with patients two years later in next stage of 'Right now' campaign

December 18, 2017
Simon Gwynn
AGENCY
Pampers pays tribute to midwives in Christmas spot

Pampers pays tribute to midwives in Christmas spot

December 14, 2017
Simon Gwynn
AGENCY
ASA confirms new rule on gender stereotyping is coming in 2018

ASA confirms new rule on gender stereotyping is coming in 2018

December 14, 2017
Simon Gwynn
BRANDS
Public Health England marketing director: Our challenges are huge, but I have great hope

Public Health England marketing director: Our challenges are huge, but I have great hope

December 11, 2017
Sheila Mitchell
BRANDS
Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

December 08, 2017
Simon Gwynn
BRANDS
Budweiser's booze-free beer Prohibition stars in anti-drink drive Christmas campaign

Budweiser's booze-free beer Prohibition stars in anti-drink drive Christmas campaign

December 06, 2017
Simon Gwynn
BRANDS
Top 10 meaningful brands of 2017

Top 10 meaningful brands of 2017

December 06, 2017
AGENCY
Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

Mattessons Fridge Raiders joins forces with Call of Duty for code-breaking mobile game

December 05, 2017
Simon Gwynn
BRANDS
Sara Bennison calls on marketers to combat hateful comments on social media

Sara Bennison calls on marketers to combat hateful comments on social media

December 04, 2017
Simon Gwynn
BRANDS
Nationwide's CMO: I worry that we are turning a blind eye to hatred and bigotry

Nationwide's CMO: I worry that we are turning a blind eye to hatred and bigotry

December 04, 2017
Sara Bennison
BRANDS
Coke forced to defend Christmas truck after Public Health England makes 'tooth decay' attack

Coke forced to defend Christmas truck after Public Health England makes 'tooth decay' attack

November 30, 2017
Simon Gwynn
AGENCY
The people who put cats on the tube are now turning festive shopping on its head

The people who put cats on the tube are now turning festive shopping on its head

November 28, 2017
Simon Gwynn
BRANDS
How public health marketing has changed over 100 years and where it's headed next

How public health marketing has changed over 100 years and where it's headed next

November 23, 2017
Simon Gwynn
AGENCY
We urgently need to take a new approach to wellbeing

We urgently need to take a new approach to wellbeing

November 22, 2017
Diana Tickell
AGENCY
AMV BBDO creates anti-knife crime campaign for Mayor of London

AMV BBDO creates anti-knife crime campaign for Mayor of London

November 21, 2017
BRANDS
Coca-Cola Truck

Should the Coca-Cola truck be parked for good to combat the nation's obesity crisis?

November 08, 2017
Alex Brownsell
AGENCY
Sex, drugs and public service advertising

Sex, drugs and public service advertising

November 06, 2017
Anna Carpen
BRANDS
Advertising Association insists current rules on gambling ads are enough

Advertising Association insists current rules on gambling ads are enough

October 31, 2017
Simon Gwynn
BRANDS
When it comes to social purpose, brands must prove they're for real

When it comes to social purpose, brands must prove they're for real

October 30, 2017
Lisa Desforges
BRANDS
Shell gets New Yorkers to jump for their lunch with eco food truck

Shell gets New Yorkers to jump for their lunch with eco food truck

October 25, 2017
Emily Tan
AGENCY
Hundred pink kittens feature in AMV BBDO's final Think! campaign

Hundred pink kittens feature in AMV BBDO's final Think! campaign

October 25, 2017
Simon Gwynn
BRANDS
We need brands to step up and grow a real conscience

We need brands to step up and grow a real conscience

October 19, 2017
Mel Exon
BRANDS
Margaret Atwood wants brands to stop making her dystopian books come true

Margaret Atwood wants brands to stop making her dystopian books come true

October 12, 2017
Emily Tan
AGENCY
The new focus for M&A - it's the culture, stupid

The new focus for M&A - it's the culture, stupid

October 06, 2017
Jonathan Trimble and Katie Hill
AGENCY
Nabs unveils first new brand identity for 14 years

Nabs unveils first new brand identity for 14 years

October 02, 2017
Simon Gwynn
AGENCY
'Fearless Girl' wins black Pencil at D&AD Impact Awards

'Fearless Girl' wins black Pencil at D&AD Impact Awards

September 27, 2017
Simon Gwynn
AGENCY
We should be glad TfL has the moral backbone Uber supporters lack

We should be glad TfL has the moral backbone Uber supporters lack

September 25, 2017
Chris Clarke
AGENCY
Making Tesco great again

Making Tesco great again

September 20, 2017
Alison Hoad
The Information
AGENCY
How Girl Effect and Ramzan Golant are using marketing to create social change

How Girl Effect and Ramzan Golant are using marketing to create social change

September 19, 2017
Nicola Kemp
BRANDS
Marc Pritchard: we're at the starting line of the next wave of brand building

Marc Pritchard: we're at the starting line of the next wave of brand building

September 13, 2017
Simon Gwynn
BRANDS
Labour: ban betting firms from sponsoring football shirts

Labour: ban betting firms from sponsoring football shirts

September 06, 2017
Simon Gwynn
BRANDS
Heineken research reveals cultural challenges in tackling drink-driving

Heineken research reveals cultural challenges in tackling drink-driving

September 05, 2017
Simon Gwynn
BRANDS
Govt may be planning tough restrictions on betting machines, letter suggests

Govt may be planning tough restrictions on betting machines, letter suggests

September 04, 2017
Simon Gwynn
BRANDS
Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial'

Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial'

August 30, 2017
Simon Gwynn
AGENCY
Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe appoints CSR champion at the highest level to spearhead change

August 24, 2017
Maisie McCabe
AGENCY
Why agencies must join forces to achieve sustainability

Why agencies must join forces to achieve sustainability

August 21, 2017
Lars Holm
AGENCY
Coca-Cola "Love story" by Ogilvy & Mather Berlin

Coca-Cola "Love story" by Ogilvy & Mather Berlin

July 31, 2017
BRANDS
Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

July 29, 2017
Simon Gwynn
BRANDS
Go Vegan World's director on how 'humane milk' ad created impact with real experience

Go Vegan World's director on how 'humane milk' ad created impact with real experience

July 28, 2017
James Page
BRANDS
Vegan ad criticising 'inhumane' dairy practices escapes ban

Vegan ad criticising 'inhumane' dairy practices escapes ban

July 25, 2017
Simon Gwynn
BRANDS
SodaStream CEO: plastic bottles will be the cigarettes of our generation

SodaStream CEO: plastic bottles will be the cigarettes of our generation

July 18, 2017
Simon Gwynn
BRANDS
F1 British Grand Prix: what are the brands up to?

F1 British Grand Prix: what are the brands up to?

July 14, 2017
Simon Gwynn
AGENCY
SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

July 12, 2017
Simon Gwynn
BRANDS
Aline Santos flies the flag for diversity movement

Aline Santos flies the flag for diversity movement

July 06, 2017
Sonoo Singh
BRANDS
Whatever the intention, Baby Dove's new campaign is validating bigots

Whatever the intention, Baby Dove's new campaign is validating bigots

July 05, 2017
Jules McKeen
AGENCY
Cannes Lions must evolve as we learn to do purposeful business

Cannes Lions must evolve as we learn to do purposeful business

June 26, 2017
Jonathan Trimble
BRANDS
M&S unveils next decade of sustainability pledges

M&S unveils next decade of sustainability pledges

June 01, 2017
Simon Gwynn
BRANDS
Brands don't have to be worthy to educate their consumers

Brands don't have to be worthy to educate their consumers

May 25, 2017
Sumen Rannie
AGENCY
Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

May 16, 2017
Simon Gwynn
BRANDS
Brands can't take for granted a lasting memory of their central purpose

Brands can't take for granted a lasting memory of their central purpose

May 11, 2017
Giselle Okin
BRANDS
Heineken ad: encouraged people with opposing views to have a chat over a beer

Heineken top marketer: brands do have a role in achieving social change

May 09, 2017
Simon Gwynn
BRANDS
Labour pledges to ban junk food ads on TV before watershed

Labour pledges to ban junk food ads on TV before watershed

May 08, 2017
Simon Gwynn
AGENCY
Barclays 'goes to war' on fraudsters and scam artists in £10m campaign

Barclays 'goes to war' on fraudsters and scam artists in £10m campaign

May 08, 2017
Simon Gwynn
BRANDS
Sodastream hits back at bottled water industry after ASA ruling

Sodastream hits back at bottled water industry after ASA ruling

May 04, 2017
Simon Gwynn
BRANDS
Dementia poses one of the biggest challenges we face as a society

Dementia poses one of the biggest challenges we face as a society

April 28, 2017
Vivienne Francis
AGENCY
Alzheimer's Society calls for public to set aside differences to fight dementia

Alzheimer's Society calls for public to set aside differences to fight dementia

April 24, 2017
AGENCY
Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

April 21, 2017
Simon Gwynn
BRANDS
UN partners with video creation platform Showbox to celebrate Human Rights declaration

UN partners with video creation platform Showbox to celebrate Human Rights declaration

April 18, 2017
Simon Gwynn
AGENCY
Co-op to take over More 4 in next stage of Shane Meadows collaboration

Co-op to take over More 4 in next stage of Shane Meadows collaboration

April 13, 2017
Simon Gwynn
AGENCY
'Green' posters must have scale to make real impact

'Green' posters must have scale to make real impact

April 06, 2017
Ben Bold
BRANDS
AB InBev to go 100% renewable by 2025

AB InBev to go 100% renewable by 2025

March 29, 2017
Ben Bold
BRANDS
'This girl can' moves from advertising to activism

'This girl can' moves from advertising to activism

February 23, 2017
Nicola Kemp
AGENCY
Stella Artois launches third year of 'Buy a lady a drink' campaign

Stella Artois launches third year of 'Buy a lady a drink' campaign

February 22, 2017
Simon Gwynn
BRANDS
Body Shop 'won't advertise' in Daily Mail due to editorial stance

Body Shop 'won't advertise' in Daily Mail due to editorial stance

February 17, 2017
Robert Smith
BRANDS
Ethical brands need more than point of difference

Ethical brands need more than point of difference

February 16, 2017
Emily Tan
BRANDS
Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed

Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed

February 10, 2017
Simon Gwynn
BRANDS
Climate Coalition brings together A-list actors for third annual campaign

Climate Coalition brings together A-list actors for third annual campaign

February 07, 2017
Simon Gwynn
AGENCY
Denmark appeals to kindness of foreigners to save its citizens from skin cancer

Denmark appeals to kindness of foreigners to save its citizens from skin cancer

February 03, 2017
Simon Gwynn
AGENCY
GambleAware brings the voice in your head to life in vivid debut campaign

GambleAware brings the voice in your head to life in vivid debut campaign

February 03, 2017
Simon Gwynn
AGENCY
Marketers can ensure a brand's purpose goes well beyond window dressing

Marketers can ensure a brand's purpose goes well beyond window dressing

January 31, 2017
Richard Huntington
BRANDS
Airbnb and Starbucks offer housing and jobs to refugees in response to Trump

Airbnb and Starbucks offer housing and jobs to refugees in response to Trump

January 30, 2017
Staff
AGENCY
This is Co-op '17: Shane Meadows directs film for supermarket

This is Co-op '17: Shane Meadows directs film for supermarket

January 26, 2017
Simon Gwynn
BRANDS
Brands embrace 'backlash feminism'

Brands embrace 'backlash feminism'

January 26, 2017
Nicola Kemp
BRANDS
Dove: 'Real curves' campaign

Paying lip service to brand values is futile marketing

January 20, 2017
Martin Finn
AGENCY
How adland should respond to Trump's inauguration

How adland should respond to Trump's inauguration

January 20, 2017
Laura Jordan-Bambach
BRANDS
Unilever calls on leaders to drive fight against stereotyping

Unilever calls on leaders to drive fight against stereotyping

January 18, 2017
Simon Gwynn
AGENCY
It's time brands woke up to the incentives for understanding disabled people

It's time brands woke up to the incentives for understanding disabled people

January 09, 2017
Marianne Waite
BRANDS
Brands must lead the way in helping kids eat healthier food

Brands must lead the way in helping kids eat healthier food

January 05, 2017
Zaid al-Zaidy
BRANDS
UK lags behind emerging markets in consumer attitudes to sustainability, Unilever study finds

UK lags behind emerging markets in consumer attitudes to sustainability, Unilever study finds

January 03, 2017
Simon Gwynn
BRANDS
Budweiser offers Christmas Eve boozers a free Uber home

Budweiser offers Christmas Eve boozers a free Uber home

December 21, 2016
Simon Gwynn
AGENCY
Ad creatives make 'disabled' Nutcracker soldiers for veterans' charity campaign

Ad creatives make 'disabled' Nutcracker soldiers for veterans' charity campaign

December 13, 2016
Simon Gwynn
BRANDS
ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016

ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016

December 13, 2016
Simon Gwynn
AGENCY
Creatives can solve some meatier problems

Creatives can solve some meatier problems

December 12, 2016
Steve Vranakis
AGENCY
Keep an eye out for those grey swans

Keep an eye out for those grey swans

December 08, 2016
Maisie McCabe
AGENCY
National Lottery Christmas campaign thanks players for transforming the nation

National Lottery Christmas campaign thanks players for transforming the nation

December 06, 2016
Simon Gwynn
AGENCY
Mattessons campaign teaches teens to code through training course disguised as online game

Mattessons campaign teaches teens to code through training course disguised as online game

December 05, 2016
Simon Gwynn
BRANDS
Budweiser partners with Uber for biggest responsible drinking campaign to date

Budweiser partners with Uber for biggest responsible drinking campaign to date

December 02, 2016
Simon Gwynn
BRANDS
In the new world order, brands' role in saving the planet just got bigger

In the new world order, brands' role in saving the planet just got bigger

December 02, 2016
Chris Gorell Barnes
BRANDS
'This girl can' marketer urges advertisers to embrace 'beautiful honesty'

'This girl can' marketer urges advertisers to embrace 'beautiful honesty'

November 30, 2016
Nicola Kemp
MEDIA
Stop Funding Hate has led the campaign against the right-wing newspapers

Should brands pull ads over editorial coverage?

November 28, 2016
Gurjit Degun
BRANDS

SodaStream in a fizz with bottled water industry over Game of Thrones-inspired ad

November 24, 2016
Simon Gwynn
AGENCY
Nabs ad shines light on pressure facing working parents

Nabs ad shines light on pressure facing working parents

November 24, 2016
Nicola Kemp
AGENCY
Adgreen: working to reduce waste, including food, on shoots

AdGreen is making commercial production more sustainable

November 18, 2016
Kate Magee
BRANDS
How Shell is turning sandbags into electricity in Kenya

How Shell is turning sandbags into electricity in Kenya

November 15, 2016
Simon Gwynn
AGENCY
A plea for 'less, better advertising'

A plea for 'less, better advertising'

November 10, 2016
Jonathan Trimble
AGENCY
Less is more in age of information overload

Less is more in age of information overload

November 10, 2016
Kate Magee
BRANDS
'You're gonna die', so don't wait to make tough decisions for good

'You're gonna die', so don't wait to make tough decisions for good

November 08, 2016
Helen Edwards
AGENCY
18 Feet & Rising awarded social impact accreditation

18 Feet & Rising awarded social impact accreditation

November 03, 2016
Kate Magee
BRANDS
Panorama shows profit is still trumping principle in the world of fast fashion

Panorama shows profit is still trumping principle in the world of fast fashion

November 01, 2016
Mike Cullis
AGENCY
Cow & Gate creates first song scientifically tested to make babies happy

Cow & Gate creates first song scientifically tested to make babies happy

October 17, 2016
Simon Gwynn
AGENCY
BBH brings clients St John Ambulance and Tesco together for 'lifesaving' babywear giveaway

BBH brings clients St John Ambulance and Tesco together for 'lifesaving' babywear giveaway

October 09, 2016
Simon Gwynn
BRANDS
International Meownetary Fund: Tube cat posters are going global

International Meownetary Fund: Tube cat posters are going global

September 23, 2016
Simon Gwynn
BRANDS
Aon, Adidas and Aviva back Stonewall's new 'Rainbow laces' campaign

Aon, Adidas and Aviva back Stonewall's new 'Rainbow laces' campaign

September 21, 2016
Omar Oakes
BRANDS
Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr

Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr

September 20, 2016
Simon Gwynn
MEDIA
Watch: Tube ads replaced with pictures of cats in 'citizen takeover'

Watch: Tube ads replaced with pictures of cats in 'citizen takeover'

September 12, 2016
Helen Hoddinott & Georgina Brazier
BRANDS
Why businesses need to become more human

Why businesses need to become more human

September 06, 2016
Mike Barry
BRANDS
Consumers have no idea how much food they're wasting, Sainsbury's report reveals

Consumers have no idea how much food they're wasting, Sainsbury's report reveals

September 05, 2016
Simon Gwynn
AGENCY
Teach girls to be happy, confident and sassy -- not perfect

Teach girls to be happy, confident and sassy -- not perfect

September 05, 2016
Catherine Hope, Naked Communications
BRANDS
Brands spread good news of sustainable and ethical business

Brands spread good news of sustainable and ethical business

September 05, 2016
Sonoo Singh
AGENCY
Could cats on the Tube offer a glimpse of better advertising?

Could cats on the Tube offer a glimpse of better advertising?

September 05, 2016
Simon Gwynn
BRANDS
Pro-social branding: Why Unilever has got it right

Pro-social branding: Why Unilever has got it right

September 02, 2016
Sarah Wolff
BRANDS
How can advertisers get past 'good cause' fatigue?

How can advertisers get past 'good cause' fatigue?

September 02, 2016
Susan Smith Ellis
BRANDS
Rio Paralympics: Channel 4's 'We're the Superhumans' campaign

Sainsbury's and Allianz step up to #FillTheSeats at Paralympics

September 01, 2016
Nicola Kemp
BRANDS
Do the right thing: how brands are embracing humane capitalism

Do the right thing: how brands are embracing humane capitalism

September 01, 2016
Nicola Kemp
BRANDS
Disruptors should be good too

Disruptors should be good too

September 01, 2016
Gemma Charles
BRANDS
Why brands should do more and say less

Why brands should do more and say less

September 01, 2016
Kate Magee
AGENCY
New Unilever campaign tells the story of how its brands are building a better world

New Unilever campaign tells the story of how its brands are building a better world

August 31, 2016
Simon Gwynn
AGENCY
L'Oréal hails skin tone (and gender) diversity in foundation campaign

L'Oréal hails skin tone (and gender) diversity in foundation campaign

August 30, 2016
Simon Gwynn
BRANDS
Brands should follow Obama's advice to be useful and kind

Brands should follow Obama's advice to be useful and kind

August 02, 2016
Jon Goldstone
AGENCY
On the Campaign couch: How can I show my brand is 'doing good'?

On the Campaign couch: How can I show my brand is 'doing good'?

July 22, 2016
Jeremy Bullmore
BRANDS
Outdoor ads urge public to find the vegan inside themselves

Outdoor ads urge public to find the vegan inside themselves

July 15, 2016
Simon Gwynn

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CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
Subscriber (exc free trials) only-content
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
Subscriber (exc free trials) only-content
Carlsberg embraces the trolls and admits it was 'probably' not the best

Carlsberg embraces the trolls and admits it was 'probably' not the best

November 29, 2019
Matthew Chapman
The Information
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

November 01, 2019
Sara Spary
The Information
Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

October 04, 2019
Kim Benjamin
The Information
Yorkshire Tea got some proper celebrity glitz to take on rivals

Yorkshire Tea got some proper celebrity glitz to take on rivals

September 06, 2019
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo